Why You Should Have Illuminated Signage
Vibrant colors, attractive images and legible typefaces are all essential elements of an effective sign. Yet there’s another element that your business should consider to make your signage even more effective — illumination. With illumination working for you, your signage stands an even better chance of grabbing customers’ attention than it would without it. Illuminated signage — whether it’s a static backlit sign or a dynamic animated LED sign — can be well worth the investment for your business because of the numerous advantages it has over signage that isn’t illuminated.
If you’re thinking about adding any form of illuminated signage to your business but aren’t sure it’s worth it, take a moment to consider these points:
It Gets You Noticed
The most obvious advantage illuminated signage has over non-illuminated signage is that it’s visible at night and in low-light conditions. An effective sign works for you 24 hours a day, seven days a week, cutting through visual clutter and drawing customers’ eyes to it. Our eyes are naturally attracted to bright, contrasting elements in the landscape, and a good business sign should achieve that.
Living the Nightlife
Another obvious benefit of having illuminated signage is that it helps people find your business at night. Making sure your signage is illuminated ensures that no matter how much light surrounds your business, people always will be able to see where you are.
Shedding More Light
Another advantage illuminated signage has over non-illuminated signage is that it can serve as another light source for your business. A properly illuminated sign can help brighten the facade of your building and make your property safer for customers at night. Inside your building, illuminated signage can serve as a functional accent light to supplement your building’s existing lighting scheme. A well-lit business appears more appealing and welcoming to customers, and illuminated signage can contribute to that in a big way.