What's the Value of Adding an EMC for my Business?
To Promote a Brand, Product, or Event
Let’s take a look at the retail banking industry. While the growth of internet banking services has shot up over the past several years, it turns out that consumers actually intend on making equal or more visits to the bank in the past couple of years. EMCs and signage at banks saw an increase revenue for banks and greater awareness of products.
Product awareness increased from 22 percent to 45 percent with EMCs. 63 percent recall/customer awareness if there is digital signage or EMCs at the branch, and 40 percent conversions rate of traffic to viewers with electronic displays versus static signage at 4 percent.
Newman, D. (2014) Digitalist Magazine. How Digital Signage Drives Marketing ROI. Retrieved from: https://fowmedia.com/digital-signage-drives-marketing-roi/
To Capture your Customers
An attractive sign placed in a prominent location draws attention to your business. Signs let passersby know that you exist, as well as help potential customers locate your business in a crowded shopping area. According to The Small Business Connect website, some studies indicate that as many as 45 percent of first-time customers who visit a business do so because they noticed the sign. As a result, a sign can help you capture business that you might otherwise miss.
Joseph C. Houston Chronicle. How Can Signs Affect a Business? Retrieved from: http://smallbusiness.chron.com/can-signs-affect-bu...
To Increase Sales
Have you ever caught sight of an advertised promotion and suddenly realized that you had, for example, been craving a KitKat bar all day?
Then you’ve joined the 19 percent of consumers who claim to have made unplanned purchases of products they’ve seen advertised digitally.
And that’s only consumers who admit they’ve been swayed. We all know the real numbers are much, much higher -- probably closer to 5 in 6 Americans make impulse purchases.
Skykit. Chapter 2: Digital Signage Benefits and ROI. Retrieved from: www.skykit.com/digital-signage-guide
Our clients have indicated up to 40% increase in annual revenue which they greatly attributed to their signage. Graphic House works with many businesses to provide the best value in signage and EMCs.