What Do Electric Signs Cost And What Is The ROI?
There are few better ways to grab attention for your business than an electronic sign. They can draw eyes to your location with flashy animations and bright colors. Yet they also help keep your customers informed with up-to-the-minute messages you can customize on the fly. There are hardly any businesses that couldn’t benefit from an electric sign, so why doesn’t yours have one?
The answer, most likely, comes down to cost. You may be reluctant to pull the trigger on an EMC sign because you’re afraid it’s too extravagant an expense for your company. Although you’re right to be prudent about your promotional spending, you might not understand how affordable these can be. You also may not be aware of the ROI they can deliver for you. Here are a few important details to keep in mind when considering one of these.
How Much Do They Cost?
The simple answer is that it depends on what you need it to do. If all you want is a sign that can announce upcoming sales or give your customers contact information, a simple text-only option is very affordable. If you want to display photos or complicated animations, a higher-resolution full-color screen fits the bill at a greater cost. The bigger and more versatile it is, the more expensive it will be, naturally. Although it’s difficult to say exactly how much you should expect to budget, it could be anywhere from $15,000 to $50,000 depending on your choices.
The cost of your electronic sign also includes long-term operating expenses. A larger, complex model will require more power than a modest one. This will most likely mean a rise in your utility bills. Upkeep and maintenance also will be costlier as it gets larger and more complicated.Also, don’t forget that someone will have to be trained on how to run the EMC and then operate it on a regular basis.
What Is Their ROI?
Although EMC signage can be pricey, many businesses find that their return on investment makes them well worth it . Figuring out a return for your investment with your EMC is something most professionally trained sign company sales consultants should be able to explain for you. Typically, an EMC should pay for itself within the first three years if used effectively. Dynamic signs such as these are known for being attention-getters. When combined with successful branding and messaging, they help a business stand out from their competitors. Surrounded by dull, static advertisements, an electronic sign really pops.
They’re also highly effective at getting your message out to potential customers. Unlike mass emails and flyers, an illuminated announcement of an upcoming event is not likely to be ignored by anyone exposed to it. You also can change the contents of the signage whenever you want. This means it could be the most current form of communication you may have with your clientele.
Having an electronic message center outside your business is an investment, but it might not be out of your reach. Graphic House, Inc. is a leader in designing, building and installing these and many other types of signage. We can help you find the solution that fits your needs and budget, so call us today to learn more.