Rebrand Your Business In 2018
A new year is a great opportunity for a fresh start, especially if your business is in need of one. In many cases, a business already has a strong product or service. What it really needs to push it over the top into sustained success, however, is more-successful branding. When you think of branding a business, what comes to mind? The iconic wave and colors of Coke? The giant Sasquatch for Jack Link’s humorous commercials? Or how about those great coffee drinks we all enjoy? These are all examples of successful business branding in the marketplace and how your customers will relate to your business and product. If you want your business to tackle 2018 with a rebrand, here are some important tips to keep in mind when going through the process.
Figure Out Who Your Customers Are
This is perhaps the most important step, because once you determine who you want to connect with, you’ll be able to figure out the most effective way of doing that. Keep your typical customer in mind when developing a new branding scheme and you’ll have greater success. Understanding who your customers are is very important to how you want your business branded. Are you interested in driving traffic into the doors or just making your mark as a business, representing yourself through your signage for all to see? What you want your customers to see in your signage and how you want it to work for you is very important. Branding should reflect who you are as well as who you want to be as a company.
Chose the Right Team
It takes a lot of work for a successful rebrand, so make sure you have the right professionals to help you. That includes everyone from the creative team designing your new logo to the custom sign company that will be building your location’s new signage. This is a very important decision, as your brand and signage will be representing you for years to come, and be seen by thousands of people.
Make It a Big Deal
A rebranding is an opportunity for new publicity. Use every promotional tool in your toolbox to get the word out about your company’s new look and give your customers every possible chance to see it in person. Custom signage with your updated logo and branding scheme should be incorporated at your locations as soon as possible. Also, don’t forget to use an email marketing campaign to let your customers know about your new look.
A rebranding can be the boost your company needs to break through your sales goals and reach new heights of success. Yet it’s a complicated, delicate process that requires a lot of care, research and skill. You’re not just creating a new logo — you’re remaking your business’s identity. Following these tips will give you a good head start on your business’s brand refresh.