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Even the most famous and tenured brands have seen the value in refreshing their looks every now and then — just look at the evolution of Coca-Cola’s branding over its long history. For smaller businesses, however, there’s a more practical concern at play when they consider whether to refresh their look. In many cases, their signage may be beginning to break down, and that’s not a good look for any business. Your signage is the face your business shows to the world. Like it or not, potential customers are making judgments about your company based on its outward appearance. That means it’s in businesses’ best interests to replace their signage whenever it becomes necessary.
Imagine for a moment that McDonald’s and Microsoft traded signs. The “golden arches” now tower outside the software giant’s campus in Redmond, Washington. Every McDonald’s restaurant in the world, meanwhile, now is announced by a low, free-standing sign bearing red, blue, yellow and green squares that form one bigger square
Showcasing our two most recent, customized sign projects. A BIG THANK YOU to Vickers Eye Care and Northcentral Area Credit Union for giving us the opportunity to make your vision a reality!
High-quality signage for marketing purposes is a profitable investment for virtually every brick-and-mortar business. The two main marketing benefits of signage are making sure people who want to visit your business gets there, and making sure their experience getting there is a good one.
Curb appeal can significantly impact your business's success. Here are a few ways to improve yours to attract new customers!
Some signs have become as iconic as the places they advertise. Take the gigantic hillside letters that welcome you to Hollywood, or the flashing starbursts that let you know you’re approaching the Las Vegas Strip.
To Promote a Brand, Product or Event, To Capture your Customers, and To Increase Sales.
Product awareness increased from 22 percent to 45 percent with EMCs. 63 percent recall/customer awareness if there is digital signage or EMCs at the branch, and 40 percent conversions rate of traffic to viewers with electronic displays versus static signage at 4 percent.