Myth: The Signage Industry Shuts Down During the Winter
As the days grow shorter and summer fades away, many business owners think the time to install or repair signage has passed and should be pushed off until spring. However, unlike farming and festivals that cease during the snow-ridden months, the signage industry continues to truck on. In order to debunk the signage industry seasonality myth, Graphic House has decided to prove why winter shouldn’t hinder business owners from reaching their full marketing potential.
Although winter is dark and grey, it also comes with its own perks, such as new budgets for companies. These budgets are meant for company growth and are often put towards some form of marketing, such as signage. Graphic House has a year-round manufacturing facility to fabricate custom signs and an installation crew versed in winter work to help your company exceed its marketing vision before the snow thaws.
Graphic House, Inc. has picked up a thing or two from having more than 40 years of winter work experience. We have learned how to overcome winter’s challenges by developing industry leading methods to cut through frost and continue installing signs and foundations year-round. A major advantage of installing signs during the winter includes limited landscape damage. Dormant plants and frozen ground don’t get beat up by machinery as flowers and soft ground do. We can also access certain areas that are too wet to reach during the other seasons, such as marshy terrain, ditches and swales.
Signage has a job - to beacon customers to your business. Its main purposes are to identify where you are, showcase your goods and services, and highlight your brand’s image - so let it. It is indeed a myth that the signage industry takes the winter off. Graphic House, Inc. works with the seasons instead of fighting them, and encourages you to do the same.