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Vibrant colors, attractive images and legible typefaces are all essential elements of an effective sign. Yet there’s another element that your business should consider to make your signage even more effective — illumination. With illumination working for you, your signage stands an even better chance of grabbing customers’ attention than it would without it. Illuminated signage — whether it’s a static backlit sign or a dynamic animated LED sign — can be well worth the investment for your business because of the numerous advantages it has over signage that isn’t illuminated.
As we jump into 2018, it is the perfect time for reflection on ways to improve your business. Since customers are your most important asset, consider how you can reach new customers this year. What about your signage? When is the last time you updated this calling board? If it has been a while and you are unsure of where to begin, we have you covered. Check out these tips for redesigning your business sign for the modern customer.
Even the most famous and tenured brands have seen the value in refreshing their looks every now and then — just look at the evolution of Coca-Cola’s branding over its long history. For smaller businesses, however, there’s a more practical concern at play when they consider whether to refresh their look. In many cases, their signage may be beginning to break down, and that’s not a good look for any business. Your signage is the face your business shows to the world. Like it or not, potential customers are making judgments about your company based on its outward appearance. That means it’s in businesses’ best interests to replace their signage whenever it becomes necessary.
Imagine for a moment that McDonald’s and Microsoft traded signs. The “golden arches” now tower outside the software giant’s campus in Redmond, Washington. Every McDonald’s restaurant in the world, meanwhile, now is announced by a low, free-standing sign bearing red, blue, yellow and green squares that form one bigger square
Showcasing our two most recent, customized sign projects. A BIG THANK YOU to Vickers Eye Care and Northcentral Area Credit Union for giving us the opportunity to make your vision a reality!
High-quality signage for marketing purposes is a profitable investment for virtually every brick-and-mortar business. The two main marketing benefits of signage are making sure people who want to visit your business gets there, and making sure their experience getting there is a good one.
Curb appeal can significantly impact your business's success. Here are a few ways to improve yours to attract new customers!