What’s new in the world of signage? Read our blog posts to find out!
It’s important for any business or organization to instill a sense of trustworthiness in their communities. Customers and patrons must have confidence that you will be there to serve their needs even when times get tough. Perception plays a big role in creating that feeling, and your signage can be a powerful symbol. That is why, when severe weather threatens, you should do whatever you can to ensure your signage survives unscathed.
There are few better ways to grab attention for your business than an electronic sign. They can draw eyes to your location with flashy animations and bright colors. Yet they also help keep your customers informed with up-to-the-minute messages you can customize on the fly. There are hardly any businesses that couldn’t benefit from an electric sign, so why doesn’t yours have one?
People today spend so much time with their eyes glued to their screens that businesses can be forgiven for thinking they have to do everything digitally. Yet as important as digital marketing has become in the modern world of smartphones and the Internet, there’s still something to be said for the importance of physical signage.
Here are some of the most compelling reasons why your business needs good signage:
Vibrant colors, attractive images and legible typefaces are all essential elements of an effective sign. Yet there’s another element that your business should consider to make your signage even more effective — illumination. With illumination working for you, your signage stands an even better chance of grabbing customers’ attention than it would without it. Illuminated signage — whether it’s a static backlit sign or a dynamic animated LED sign — can be well worth the investment for your business because of the numerous advantages it has over signage that isn’t illuminated.
As we jump into 2018, it is the perfect time for reflection on ways to improve your business. Since customers are your most important asset, consider how you can reach new customers this year. What about your signage? When is the last time you updated this calling board? If it has been a while and you are unsure of where to begin, we have you covered. Check out these tips for redesigning your business sign for the modern customer.
Even the most famous and tenured brands have seen the value in refreshing their looks every now and then — just look at the evolution of Coca-Cola’s branding over its long history. For smaller businesses, however, there’s a more practical concern at play when they consider whether to refresh their look. In many cases, their signage may be beginning to break down, and that’s not a good look for any business. Your signage is the face your business shows to the world. Like it or not, potential customers are making judgments about your company based on its outward appearance. That means it’s in businesses’ best interests to replace their signage whenever it becomes necessary.
Imagine for a moment that McDonald’s and Microsoft traded signs. The “golden arches” now tower outside the software giant’s campus in Redmond, Washington. Every McDonald’s restaurant in the world, meanwhile, now is announced by a low, free-standing sign bearing red, blue, yellow and green squares that form one bigger square