Blog

What’s new in the world of signage? Read our blog posts to find out!

New Year, New Sign

New Year, New Sign

As we jump into 2018, it is the perfect time for reflection on ways to improve your business. Since customers are your most important asset, consider how you can reach new customers this year. What about your signage? When is the last time you updated this calling board? If it has been a while and you are unsure of where to begin, we have you covered. Check out these tips for redesigning your business sign for the modern customer.

How Often Should You Replace Your Signage?

How Often Should You Replace Your Signage?

Even the most famous and tenured brands have seen the value in refreshing their looks every now and then — just look at the evolution of Coca-Cola’s branding over its long history. For smaller businesses, however, there’s a more practical concern at play when they consider whether to refresh their look. In many cases, their signage may be beginning to break down, and that’s not a good look for any business. Your signage is the face your business shows to the world. Like it or not, potential customers are making judgments about your company based on its outward appearance. That means it’s in businesses’ best interests to replace their signage whenever it becomes necessary.

What Materials Should You Use For Your Outdoor Signage?

How To Figure Out What Signage Works Best For You

How To Figure Out What Signage Works Best For You

Imagine for a moment that McDonald’s and Microsoft traded signs. The “golden arches” now tower outside the software giant’s campus in Redmond, Washington. Every McDonald’s restaurant in the world, meanwhile, now is announced by a low, free-standing sign bearing red, blue, yellow and green squares that form one bigger square

Unique & Distinctive Details on Signage

Unique & Distinctive Details on Signage

Showcasing our two most recent, customized sign projects. A BIG THANK YOU to Vickers Eye Care and Northcentral Area Credit Union for giving us the opportunity to make your vision a reality!

Stretch Your Marketing Budget Using Signage

High-quality signage for marketing purposes is a profitable investment for virtually every brick-and-mortar business. The two main marketing benefits of signage are making sure people who want to visit your business gets there, and making sure their experience getting there is a good one.

How To Improve Your Business's Curb Appeal

Curb appeal can significantly impact your business's success. Here are a few ways to improve yours to attract new customers!

How Your Business Will Benefit From Custom Signage

How Your Business Will Benefit From Custom Signage

Some signs have become as iconic as the places they advertise. Take the gigantic hillside letters that welcome you to Hollywood, or the flashing starbursts that let you know you’re approaching the Las Vegas Strip.

What's the Value of Adding an EMC for my Business?

What's the Value of Adding an EMC for my Business?

To Promote a Brand, Product or Event, To Capture your Customers, and To Increase Sales.
Product awareness increased from 22 percent to 45 percent with EMCs. 63 percent recall/customer awareness if there is digital signage or EMCs at the branch, and 40 percent conversions rate of traffic to viewers with electronic displays versus static signage at 4 percent.