What’s new in the world of signage? Read our blog posts to find out!
Using signs as a permanent marketing tool is imperative for any striving business – so deciding between LED or neon lighting elements can be a baffling task when a business chooses to take the plunge on upgrading signage.
As the days grow shorter and summer fades away, many business owners think the time to install or repair signage has passed and should be pushed off until spring. However, unlike farming and festivals that cease during the snow-ridden months, the signage industry continues to truck on. In order to debunk the signage industry seasonality myth, Graphic House has decided to prove why winter shouldn’t hinder business owners from reaching their full marketing potential.
Businesses have so many options today when it comes to getting their messages across. Practically all of them continue to use traditional signage to announce their presence and draw people’s attention. Yet technology has made it possible for them to utilize multimedia, as well. Electronic messaging centers (EMCs) combine the best of both worlds, enabling companies to create bright, colorful LED signs that use light and animation to connect with consumers.
It’s important for any business or organization to instill a sense of trustworthiness in their communities. Customers and patrons must have confidence that you will be there to serve their needs even when times get tough. Perception plays a big role in creating that feeling, and your signage can be a powerful symbol. That is why, when severe weather threatens, you should do whatever you can to ensure your signage survives unscathed.
There are few better ways to grab attention for your business than an electronic sign. They can draw eyes to your location with flashy animations and bright colors. Yet they also help keep your customers informed with up-to-the-minute messages you can customize on the fly. There are hardly any businesses that couldn’t benefit from an electric sign, so why doesn’t yours have one?
People today spend so much time with their eyes glued to their screens that businesses can be forgiven for thinking they have to do everything digitally. Yet as important as digital marketing has become in the modern world of smartphones and the Internet, there’s still something to be said for the importance of physical signage.
Here are some of the most compelling reasons why your business needs good signage:
Vibrant colors, attractive images and legible typefaces are all essential elements of an effective sign. Yet there’s another element that your business should consider to make your signage even more effective — illumination. With illumination working for you, your signage stands an even better chance of grabbing customers’ attention than it would without it. Illuminated signage — whether it’s a static backlit sign or a dynamic animated LED sign — can be well worth the investment for your business because of the numerous advantages it has over signage that isn’t illuminated.
As we jump into 2018, it is the perfect time for reflection on ways to improve your business. Since customers are your most important asset, consider how you can reach new customers this year. What about your signage? When is the last time you updated this calling board? If it has been a while and you are unsure of where to begin, we have you covered. Check out these tips for redesigning your business sign for the modern customer.